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Posted by: Paul Weatherhead

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Our current generation is the most interconnected with technology. Our devices, digital content, and services have never been so much a part of our daily lives as they are now. Just a couple decades back, sophisticated AV tech was mostly associated with corporations and large-scale organizations that needed to maximize productivity and security. How far we’ve come.

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AV integration companies are now recognizing the increasing demand for high-performance home automation. There are several reasons this market has become a key sector in the industry. Read on to find out a few of the most significant drivers.


A Large Demographic Requires Your Services

One of the most eye-opening takeaways from CEDIA 2017 was that of the “Aging Tsunami”: the large percentage of baby boomers who prefer to age in place in the comfort of their homes. This demographic is predicted to make up 88.5 million or 20 percent of the population by 2050. And that’s just the numbers for the US!

The “Aging Tsunami” will need home automation for a few reasons. Aging consumers need to boost their homes’ ability to streamline their daily activities and afford them more comfort. Smart home thermostats and lighting, for instance, regulate the temperature and energy consumption of homes, allowing owners to save on their bills while staying warm or cool (depending on the season). Having daily tasks and activities automated affords owners more convenience, reducing preoccupations for operating various tech devices in their lives as well.

Lastly, there’s more security in the form of smart locks that can work together with smart home systems to keep homes safe at all hours, regardless of whether owners are home or out on the town.


Whole-Home AV Systems

As 4K technology becomes more accessible to consumers, there are more clients out there who want to invest in whole-home AV systems that distribute high-quality sound and images. Whether your client is looking to build the perfect home theatre or a sound system that can handle distribution of pristine vinyl record music, your home automation services will allow you to tap into niche markets.

For instance, did you know that in recent years there’s been a “vinyl revival” that’s given a major boost to music industry sales? Both young enthusiasts and older generations of music lovers (many probably part of the Aging Tsunami demographic) prefer vinyl and will most likely be looking to invest in boosting their homes’ acoustics.

The vinyl revival is actually one of the biggest trends in home AV systems to date. There are many solutions being released on the market to accommodate a multiroom, studio-quality sound system.


Custom Solutions in Demand

As the AV industry matures, it’s becoming increasingly interconnected with the IT industry, allowing for better interoperability for systems of hardware and software. What this does is boost the ability of consumers and AV integration companies to plan and design custom solutions for home systems.

Another fascinating insight CEDIA 2017 offered the home AV sector was the move back to a “maker mentality” regarding integration. People feel encouraged, both as buyers and sellers, to seek out solutions according to their individual goals instead of settling for a one-size-fits-all home automation system.

What with QSC and Extron developing and advocating for open-source platforms, and CEDIA offering flexible training to enhance the home AV skills of freelancers, it’s clear that the smart home is no longer a buzz term. Automation is contributing to the AV industry’s growth.

Moving forward, you’ll need to know and understand hoe automation for the growth and survival of your AV company. So, focus on building a strong reputation in this sector!


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Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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