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Posted by: Paul Weatherhead



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The term “audio video integration” gets thrown around a whole lot, especially in businesses and organizations that require any sort of AV setup (read: practically all of them). But have you ever wondered what exactly the term refers to and what contexts truly call for audio video integration projects?

On the surface, audio video integration is about the implementation of an effective network of devices and software to solve issues of managing and distributing audio and video content. But there’s obviously more to the process than just purchasing and installing audio and video technology.

Read on if you want a full understanding of what audio video integration entails.

AV Challenges are Conceptual and Complex

Although people might talk about AV integration, they might not realize that the process is more broad and conceptual than just installing a couple devices for a home theatre. Integration often involves large-scale design because it solves business-wide or organizational challenges. To get the most effective AV system installed, you must think about what physical space you are designing a solution for and the purpose of that space.

Audio video integration experts need to account for existing technology infrastructure and resources (or the lack thereof) in a space. AV integration is also about determining whether you can work with the current technology solutions or if you should reconstruct a physical space to accommodate new technology.

With 2017 trends in AV technology looking to centralize solutions and do away with control panels and extra wirework, AV systems are becoming more specialized and complex to install.  The more complex a business or organization’s integration challenges are, the more they need AV experts to properly implement and train people to use solutions.

AV Requires Professional Knowledge

AV integration is obviously very technical work, but as previously mentioned, it involves a lot of specialized technology. And the more devices your AV system needs, the more interoperability and cross-compatibility problems you will encounter.

Not all technology is created to the same specifications and individual devices and software are subject to exclusivity according to different brands and their operating systems. A lot of the work done by AV technicians involves finding a way to design a system where all the technologies can work as a network. Technicians know the latest developments in technology and how to implement AV solutions in a way that’s centralized and has a simple, and if possible, single interface for controls.  

AV Means Unique Design

What you need to remember most about AV integration is that it’s about designing systems that address unique customers, businesses, and organizations. AV integration must address the specifics of organization architecture, the specific technology already in use, and the customized controls for easy use by customers.

AV integration companies and their technicians are design thinkers that can iterate the AV solutions that account for your individual business or organization’s situation. The best integration companies are experts on the latest technology trends and will advocate for the AV system that best suits your wants and needs.

So, now that you know what integration entails, make sure that the professionals you hire to handle your AV integration are the best in the industry. With digital transformation making effective presentations and internet conference calls more common, you’ll want to make sure your business or organization is covered!


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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