The audiovisual market used to be a small, specialty industry. Once you had a handle on what was current in that market, it wasn’t such a leap for individuals to become audio and video equipment technicians. But nowadays in the digital age, where the technologies that are intertwined with the AV industry have exploded, setting out as a freelance technician isn’t so simple. The market for AV work is global as well, meaning it’s a job in itself to get your profile noticed!
Despite the above picture we’ve just illustrated, we’re here to let you know getting work is not as complicated as it appears at the outset. Audio and video equipment technicians like you are nothing if not creative problem solvers, after all. Getting work in the AV market isn’t about being the premier technician available, it’s about knowing the right steps to broadcast your skills and field experience. Read on to learn which steps to take.
At the start of your career as a freelance technician, it’ll be difficult to garner much notice if you can only claim some relevant projects you’ve worked on in the past on your profile. AV managers are on the lookout for audio and video equipment technicians who know how to integrate a variety of industry-standard components in their solutions.
Buyers are going to hire you for both small and large-scale events and projects, and you’ll need to be able to meet their expectations whether they want you to work with specific brands for digital signage or set up a specific public announcement system. That’s why it’s worth it to research and invest in industry standard certifications.
Multiple AV manufacturers are offering training options that can give you digital badges or renewal units (RUs) for AVIXA CTS certifications. These training options are designed for busy techs like you who have a lot on the go while preparing to break into the industry. They’re affordable (some are even free) and are flexible according to your current skill level.
These industry standard certifications will help you build an attractive track record, and depending on whether you choose online or in-person training, you can do some essential networking with other professionals as well.
Showcase Your Certifications on Industry-Specific Platforms
Speaking of building an attractive track record and networking, have you been uploading your profile to the right platforms? Targeting specific audiences goes a long way to gaining traction for audio and video equipment technicians. While you might think it’s best to go big or go home when it comes to your initial job search as a freelancer, you need to be more strategic about showcasing your certifications to potential buyers in the AV market.
AV managers are going to pay a lot more attention to candidates on an AV-specific platform than they will on, say, LinkedIn. That’s because they know you’ve got the skills and experience with best practices for the types of integration projects they’re looking for.
So, make sure once you’ve earned your valuable digital badges and references from your AV training that you get on an industry-specific platform and showcase all your hard work and dedication.
Invest in Your Administrative Process
The key to getting steady work isn’t just about having your killer resume posted to the right channel, however. You also need to make sure you have access to tools that can help streamline the process of administration as a freelancer. Many freelancers are unprepared to deal with work orders and invoicing, which often leads to late or even missed payments or worse.
Request proper work orders from buyers at the start of a project and learn to invoice as soon as possible when projects are complete.
Follow the steps in this blog and look forward to a strong start in AV freelancing!