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Posted by: Paul Weatherhead



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The Integrated Systems Europe (ISE) tradeshow is an annual affair (6-9th of February) that’s constantly breaking its own records for hosting exhibitors and attracting new attendees. This past year’s ISE alone saw nearly 1,200 exhibitors and over 73,000 attendees (17 percent of which were first-timers to the tradeshow)! The tradeshow is also a joint venture between AVIXA and CEDIA, arguably the global AV industry’s premier associations.

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It’s no wonder AV professionals would want to make their mark by attending. The tradeshow is the largest by far in the AV and systems integration industry, meaning there’s a good chance you could get your big break and seal the deal with major buyers or partners.

Want to know more about what ISE 2018 is shaping up to be? Check out the details below.

A Unique AV Exhibiting Experience

It’s mindboggling how many industry professionals and potential buyers are present at an event like ISE. Taking place within the spacious halls of the RAI Amsterdam Exhibition and Convention Centre, ISE 2018 has more than enough accommodations for its 1,139 exhibitors (that’s including us). That’s the advantage of having a tradeshow run by world-leading associations—practically any household name in AV you can think of will be there.

Even if you are green to the industry, it’s worth it to attend for the networking possibilities as well as the innovative project ideas. ISE 2018 is also known for its inspiring conferences, keynotes, training programs, and events. Some of these events are pre-show (5th of February) and others you can experience throughout the exhibition.

AV topics covered in these events run from smart buildings, digital signage, audio, and awards for innovation in AV. There’s even an awards show for which exhibitors had the best stands on the floor! There’s something for everyone at ISE 2018, whether you’re a buyer or a seller.

ISE 2016 Proved There’s Always Room for Growth

ISE 2016 was the first time the exhibition ran for four days instead of the previous schedule of two days (from 10-12th of February). The exhibition was so successful, with a 10.7 percent increase of attendees from ISE 2015, that ISE decided to keep the four-day schedule.

ISE 2018 also decided to expand its floor space within the RAI Amsterdam Centre in order to maximize the experience of buyers and sellers meeting face-to-face and having more time to check out exhibition events.

The world’s largest AV tradeshow is bound to attract not only the best brands and innovators in the industry but the media as well. As an AV professional, you’ll not only get the chance to connect with buyers but also potentially prove your worth to the media. ISE 2018 can potentially broadcast your AV business to the world, with hundreds of journalists, technical writers, and editors visiting the tradeshow each year.

Come Visit Us in the Discovery Zone

AV Junction is attending ISE for the first time in 2018, in its dedicated showcase for new exhibitors, the Discovery Zone. The space is designated for companies like ours that are debuting in the AV industry and want to make a splash.

AV professionals who are looking to launch their brands could do no better than to grab one of the limited 34 stands in the Discovery Zone. You’ll have the major advantage of being in a world-renowned tradeshow that’s industry specific and connects you directly with your target market and the media. Talk about a convenient way to generate buzz and get steady work.

Are you attending ISE 2018? If so, Come see us at booth 15-G238!


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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