If your company is more focused on the visual side of things in the AV industry but is looking to grow its audio installation services, you’re in luck! Now is the best time to offer audio installation because there are many organizations, event coordinators, and home owners looking for solutions. The audio market has become as diverse in its customer base as it has with its products and software.
But as with all business ideas, the most successful ventures are the ones that have actionable plans backed up with research. Besides hiring expert freelancers to expand your AV solutions, you’ll need to have a good handle on the trends that drive the audio market. With that in mind, check out our list of three things you must know about offering audio services.
1. The Home Audio Market Is Booming
The at-home market for audio installation is in fact booming, and for more reasons than one.
To start with, you might have noticed in recent years that vinyl records have made quite the comeback. This vinyl renaissance market is made up of both people who grew up in the golden age of records and younger generations that have “discovered” their passion for a retro sound experience. As such, your company should keep in mind there are several potential leads in helping vinyl record lovers install their ideal sound systems at home.
Clients in the home audio market are also looking to install awesome digital sound systems for parties and a home theatre experience that rivals going out to the movies. Consider making digital room acoustic correction an option when installing sound systems. As you likely know, 4K sound is just as important as 4K video for these clients and they’ll appreciate your company including home theatre configuration as part of your offerings.
2. You’ll Have More Older Clients Than You Might Think
There might be a significant percentage of your clients who fall in the “aging tsunami” category of retiring baby boomers. One of the interesting highlights of CEDIA 2017 was that many baby boomers are invested in staying at home rather than moving out to assisted care facilities. That means, in addition to smart home products for security, spending for enjoyment is becoming an elevated trend.
Baby boomers are hiring experts to install sound systems to make their home lives that much more enjoyable—they’re probably also part of why the vinyl renaissance is a sustained trend. Don’t underestimate the spending power of baby boomers as audio installation clients or their passion for creating the home experience they want for aging in place.
3. Bluetooth Wireless Audio
The trends towards wireless audio, made possible by Bluetooth technology, is important for a variety of clients including home owners, event planners, and organizations. Bluetooth’s capabilities for creating networked sound systems has grown significantly in recent years. There’s no shortage of wireless multiroom sound systems, headphones, phones (which are often used to broadcast playlists), and mp3 players.
Moving forward, one can only assume wireless audio installation will continue to be important for AV companies to offer, since it’s so versatile. Home owners can use wireless audio to optimize their music experience, event coordinators can utilize multiroom broadcasting for maximum effect, and organizations could find inventive uses for meetings and announcements.
These three trends underpin solutions your company will be offering if you decide to expand into the audio side of AV industry. No matter how simple or complex your clients’ projects may be, you should always be aware of where your potential leads for installing sound systems are.
Does offering audio solutions sound promising to you? Is so, find and hire freelancers who specialize in audio skills and hit the ground running!