Since the AV industry is driven by fast-paced technology, it can be tricky to identify which of the many emerging innovations is a major trend. The most influential trends are usually those that grow in ubiquity over time, long after their first splash as a tradeshow or convention phenomenon. A good example of this is digital signage, which, while not necessarily new to the AV industry, has certainly garnered a lot of attention as it grows in sophistication.
Digital signage is in fact one of the biggest trends that AV technicians should keep an eye on in 2018. Like the rise of the digital wallet, digital signage has become a trend that’s reshaping people’s everyday interactions with technology. We’d even go so far as to say gaining a certification in digital signage tech can help boost your freelance career.
Read on to learn how digital signage is furthering integrative technology and changing our direct relationship with that technology, both figuratively and literally.
The Future of the Retail Experience
If you’ve ever watched Minority Report or Blade Runner, chances are one of the key visuals you’ll remember about those futuristic sci-fi worlds is their impressive (and sometimes scary) interactive digital signage. People moving throughout the landscape could have two-way interactions with the media that surrounded them, creating a dynamic experience with their everyday shopping and travelling experiences.
The principle of real-world reactive digital signage is much less pushy than the advertisements in the above-mentioned films, however. Reactive digital signage’s aim is to rejuvenate the retail experience, with digital signage that is helpful, is informative, and elevates the drudgery of everyday chores. The result is a successful pull medium that encourages active consumer engagement.
Big names in retail, like Forever 21, have recognized the power of engagement with digital signage to create a unique experience that utilizes some of the most ubiquitous technology today, including mobile phones, near-facial recognition, and algorithms.
LED and OLEDs Make Memorable Digital Signage
There’s been a lot of talk about LED and Organic LED (OLED) recently, and for good reason. With Samsung’s innovation of bringing the power of high dynamic range (HDR) tech to LEDs, the quality of colours and contrast for digital signage is stunning. HDR LEDs can adapt to different lighting in both indoor and outdoor environments, manage colour in a way that expands the RGB range considerably, and correct any problems with pixel pitch.
The result? Lifelike imagery that makes advertisements and broadcasting unforgettable for viewers. Digital signage has come such a long way, in fact, that even in 2015, 75 percent of viewers recall seeing a digital billboard within a past month.
Working in digital signage means working with bleeding-edge technology that has impressive capabilities to deliver media in a way that it’s never been experienced before. AV technicians who specialize in digital signage will be part of a wave of technology that’s both impactful and interconnected with many other forms of practical everyday technology.
Expand Your Buyers’ Market
Bright Sign, a global leader in digital signage (and inventor of the DVR), is offering training for digital signage installation that can help freelance AV technicians like you land more jobs. Training to learn how to design and install digital signage that can work with various innovative technologies, like near-facial recognition, beacons, and Wi-Fi scanning, will go a long way to making your online profile attractive to buyers.
Retail isn’t the only market of potential buyers for your digital signage skills, after all. Buyers for such an AV specialization span many diverse markets, such as:
- Entertainment (Concerts, Live News Broadcasts, etc.)
Specializing in this leading trend of 2018 can enable you to get steady work as an AV freelancer. So, keep up to date with digital signage and see where training can take you.