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Posted by: Paul Weatherhead



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Home automation has become somewhat of a challenge for AV integration companies in recent years. Since more out-of-the-box solutions have arrived on the market like Amazon Echo and Google Home, many potential clients have begun to prefer the D.I.Y. route. Many of these pre-configured solutions also come with easy-to-use mobile app interfacing, making even consultation on how to use automation products seem redundant.

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The above is an oversimplification of the current state of home automation, however. AV integration companies are still needed by clients for such solutions, but their needs and the problems they need solving have become more specific than just “installation.”

As automated homes continue to evolve, AV integrators should be aware of the impact this trend has on the AV industry. This blog zeroes in on the automation issues AV companies should be most mindful of.

Innovating Automated Solutions

Many clients might have access to out-of-the-box solutions when it comes to home automation, but that doesn’t necessarily mean they have an optimal system. Home automators need the expert opinion of AV integration companies to achieve the levels of productivity and quality of life they desire.

There’s a whole host of different protocols for automating a home, for instance, some of which are compatible with each other and others which aren’t. Although clients have many options for automating their lights, sound systems, and home theatres, there’s no guarantee all these products are going to mesh easily with each other. This is particularly true if some promote networking with brand-approved products, like the Apple HomeKit.

Moving forward, AV integration for smart home systems will focus on system design. Integrators will also focus on optimizing the user-interface and functionality of those systems.

Data Analysis for Better Operability

Automation products produce and process a lot of user data. One role AV integration companies might find they will perform more often in the years to come is that of an analyzer. Big data garnered from automation’s internet of things can give the AV industry valuable insight into how users frequently use their automation systems. Such feedback can be used to design automation products and software that are more predictive in behaviour. 

A lot of the charm of home automation comes from the fact that a well-designed system can streamline a client’s daily schedule. The more capable automation products and services are at facilitating a client’s daily actions in the house, the more value is added to the experience. 

One of the major keys to staying relevant in the age of widespread automation is upholding a standard for excellence in client communication

Custom Solutions Remain Important

Perhaps the most noteworthy thing about home automation is that, despite the move towards entry-level products and services, clients will still seek out custom solutions. If home owners want automation that suits the individual needs of their homes’ layout and networking capabilities, they’ll need to turn to AV integration companies like yours.

As a related aside, this year’s CEDIA 2017 highlighted the trend towards AV companies catering to the swelling demographic of aging baby boomers. This “aging tsunami” as it’s called is made up of baby boomers who want to make their home environments as comfortable and controllable as possible.

Only your company can provide clients with specialist technicians who have a history of experience with automation products, services, and systems. While capturing the smart home market might be more challenging than when it first arose, AV integration companies can easily stay competitive by shifting their focus only slightly.

Automating the home may be more accessible, but it’s still a complex matter to achieve an optimal system. As long as your AV company adapts to current market trends, its survival will be assured.


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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