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What do you think is the most impactful component of any AV project? The technology used in a network? The technicians who install that network? Or is it the AV managers overseeing the project? The answer might surprise you, but it’s technically none of the above. High-quality AV projects are in fact the product of effective customer communication.

While effective communication is a key responsibility of an AV project manager, it’s a process that requires technicians, vendors, and stakeholders as well to make it work. Keeping communication channels open and ready for feedback at all times is the best way to ensure your performance levels are optimal.

If you want to know more about how you can assure your AV projects’ success rates, keep reading. The importance of customer communication for AV project managers cannot be overstated.

Communication Is Your Trump Card

No matter the size or experience of your AV company, if you can implement effective communication in your projects, you’re guaranteed success. The reason for this is that the more information you have regarding what stakeholders want and need at every stage of the project, you’ll know exactly what steps need to be taken to complete it to order. There’s nothing worse than having a project’s schedule and scope derailed because you’ve missed the mark or accidentally misled your stakeholders’ expectations.

AV project managers must make communication one of their strong suits because it’s also the driving force behind coordinating your AV team, updating clients, and keeping operations directors satisfied with results. The better your communications plan, the better chance you stand of delivering high-quality projects.

Amp up Your Communication Tools

How you implement and maintain regular communication is just as important as keeping the channels open as often as possible. When you rely on only one method of communication, like e-mail, to stay in contact with your AV team, you run the risk of spotty or even neglectful updates on milestones. And of course, without such updates, you can’t provide useful customer communication for stakeholders and vendors.

You need a structured system or a message centre, coupled with scheduled meetings with your AV team and customers to ensure that your project is proceeding according to plan. Without a thorough set of communication tools, you won’t be able to count on consistent stakeholder buy-in throughout your project.

AV Junction possesses a message centre as part of its online marketplace that AV project managers can use to receive photo evidence of milestones, e-mail, and setting up work contracts early on with access to necessary work plans and schematics. These tools simplify working with your technicians, which in turn gives you the info you need to pass on to stakeholders and vendors about how the project is progressing. You’ll be able to facilitate troubleshooting for stakeholders, too.

Accelerate Your Project Design

Effective communication is important not just to customer service, but for your overall success as an AV company. When your communication plan and its tools are well accounted for, you can streamline the AV project design process. Think about it, when your AV team knows its objectives from day one and have all the necessary documentation for starting the project on time, you reduce the need for extra documentation or numerous meetings later to keep everyone in the loop and on task.

Customer communication is vital to your career as an AV project manager because it’s intertwined with project development. You cannot assume that having top-notch AV technicians and a clear work plan is enough for optimal results. To achieve your project goals, you have to carry through a communication plan that is just as thorough as your technical documents.


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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