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Posted by: Paul Weatherhead



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The home theatre market is no longer an obscure niche of the AV industry. In the past, home theatres were expensive and comprised of bulky components that required interior redesign for an optimal set-up. No wonder home theatre installation was considered a luxury!

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Yet, nowadays, with innovations in Bluetooth, wireless and digital sound, and streaming media technology, home theatres are much more compact and affordable. Even 4K displays and projectors have become more accessible, with Sony offering a true 4K projector that runs for $5,000 (approximately half the usual price of $10,000 and up for such products).

Combine cheaper yet high-quality home AV products with an aging set of baby boomers who have considerable spending power, and you can see how the home theatre is set for the next several years. Your company would be smart to gain a foothold in the home theatre installation market.

But how do you ensure you can keep up with demand in such a specific market? The answer is to hire freelance AV technicians.

Ensure Constant Access to Specific Talent

When you’re looking to expand your AV solutions, you need to be sure your company isn’t at the mercy of your go-to technicians’ availability. Especially when you’re planning to offer solutions for a specific market like home theatre installation, you don’t want to be short on technicians with specializations. Wireless and digital audio, as well as the latest in visual displays, may be more efficient than their predecessors, but it still takes know-how to set up a complete home theatre system.

Clients can be notoriously picky about their home theatre systems and rightly so! Available options on the market can closely replicate their movie-going experiences, with surround sound and top-of-the-line image clarity. But if you only have a handful of technicians on your roster who are experts at integrating home AV, you won’t be able to guarantee clients their ideal solutions.

Take advantage of the current gig economy and be capable of offering clients home AV solutions at any point of the year. Not only will you grow your reputation faster, you’ll be able to avoid unnecessary slow periods. Speaking of which...

Offering Home AV Solutions Shrinks Your Slow Periods

Remember how we mentioned there was an aging wave of baby boomers who are a large part of the home theatre boom? Well, this demographic is also going to provide your company with a steady stream of work. By 2020, there are going to be approximately 55 million baby boomers and 87 percent or more of these adults want to “age in place” at their homes rather than in assisted care facilities.

Many of those who “age in place” want to make their homes their castles, complete with top-notch safety technology, security, and comforts like high-quality home theatres. With a steady supply of freelance technicians on hand, you’ll be able to provide home theatre installation services for potentially millions of clients!

Skilled Home Theatre Technicians Are Versatile

All AV technicians are multitalented—they have to be to stay competitive in the industry—but it’s particularly good to have access to specialized technicians. Home theatre freelance technicians have skills that cross over into other areas of home AV.

You’re probably aware, for instance, that vinyl records have made a comeback as a prominent home AV trend. Having freelancers skilled in home theatre installations means you can provide solutions for the surprisingly large market of vinyl record lovers looking for killer sound systems. You can offer diverse options like digital acoustic correction and multiroom broadcast capabilities as well.


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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