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Posted by: Paul Weatherhead



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Despite the ongoing demand for skilled AV workers, you still need to put in some time to research the industry before kicking off a productive job search. AV jobs are plentiful due to the increasing value companies are putting on their digital transformation, but the competition among technicians is fiercer than ever. Not to mention, you might be employing an ineffective strategy to target potential buyers.

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Before you run off to set up a job profile or canvas your local area for interested companies looking for a go-to technician, it’s best that you become updated on the state of the industry. You’ll be far more likely to land multiple job opportunities if you know what types of AV jobs are in demand, and how most AV companies operate when hiring for technicians.

Read on to learn what you need to know in order to become a sought-after technician.

Freelancing Is Where It’s At

In the past, companies would look to hire a go-to specialist who could install AV systems and perform maintenance when necessary, but that’s no longer the primary way companies tackle their projects. Now,companies prefer to hire a roster of skilled freelancers who possess both multiple certifications and solid teambuilding skills.

In fact, it’s currently estimated that, by 2020,nearly 50 percent of all Canadian workers will be freelancers. The gig economy has become the norm. So, you’re better off posting your job profile on an online freelance marketplace than targeting a more general job site. Your job search should zero in on the buyers actively looking to hire freelancers with your skills.

User Experience (UX) Is a Major Driver of AV Markets

UX was a focus for last year’s AV solutions, but this year, it’s blown up to new proportions post-CES 2018. Let’s put it this way, have you noticed the increasing number of ads for smart home products and AI assistants lately? That’s part of the UX trend for the industry. InfoCommrebranded itself as AVIXA (standing for Audiovisual and Integrated Experience Association) to reflect this trend.

In today’s busy world, capturing and holding a user’s attention is a difficult challenge. There’s also a wave of babyboomers deciding to age in place that need optimal UX. The AV industry has taken notice of this and is putting a lot of time and effort into designing hardware and software solutions that put the UX first.

Home AV aims to make everyday chores and entertainment more seamless with less direct interfacing with technology. AI is part of home AV but is also expanding to other aspects of users’ daily experience (cars, music players, etc.), helping them get what they need when the need arises. Even the rise of 4K LED displays (both commercial and for the home) are designed to capture users’ attention and enhance their broadcasting and entertainment experience.

Many AV jobs this year are going to be about the UX, so you should consider boning up on your CEDIA certifications or perhaps a BrightSign digital signage specialization.

AV and IT Are Converging

Finally, you should take into account that, as the industry moves forward, AV and IT are no longer considered rival industries. There’s a huge push for software to become less proprietary and more open-source (with Extron and QSC being some of the strongest advocators).

The convergence of AV and IT allows for better flexibility regarding the ever-evolving technology of the AV industry, easier installation, and long-term viability for AV solutions. Be ready to collaborate with IT professionals more regularly on AV projects as this trend develops. Consider updating your IT knowledge as well for better teamwork.

These trends will give you a better gauge of how to land steady work in the industry.


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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