Effective immediately, InfoComm International has changed its name to the Audiovisual and Integrated Experience Association, or AVIXA. Originally established in 1939, AVIXA is the newest name for the international trade association representing the AV industry and its 5,400 members.
The new name better reflects the association, its members, and the industry. AV is what they do and who they represent. Integrated experiences (IX) are what their members create. What’s more, they are a non-profit association representing the thriving AV industry. The AV industry is evolving and AVIXA is committed to telling the world about the power of AV.
In addition to the name change, AVIXA aims to spark expansion in the AV industry. For over 78 years, AVIXA has promoted the commercial AV industry and provided education, certification, standards, and tradeshows. They are now looking forward and committing to help grow the changing AV market.
They will be reaching out to different industries and organizations that benefit from AV to increase awareness of how AV technology helps companies reach their goals. They want to add to the AV community by getting more creative professionals to see themselves as part of the AV world.
“Integrated experience” was added to the new branding to describe the total package AV professionals provide. AV used to only combine what people see and what they heard. New technology has come to add lighting, controls, IT, sensors, mobile integration and more. These together make a fully integrated experience which the AV industry is leading.
The membership structure will also be expanding to include individual memberships, some at no charge, with the hope to entice end users to join the trade association.
What Stays the Same?
The immensely popular InfoComm tradeshows will continue under their current names. The North American show will continue to be held Las Vegas in June but all branding at those events (i.e. booths, training programs, and networking events) will switch to the new name.
AVIXA will still be a main hub for the AV community. There will be no change to the association’s main programing. You will remain a certified technology specialist if you have been certified. AVIXA will continue to develop standards and offer training programs, but now under the new brand name.
Why the Change?
The AV industry has changed, and the organization must change with it. Although the core programs remain the same, the AVIXA is looking to be in the forefront of market growth and thought leadership.
“This is an exciting time for our industry,” says David Labuskes, CTS, CAE, RCDD, Executive Director and CEO of AVIXA. “AV experiences have become so ubiquitous, and they’ve come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry’s excitement and welcomes a far more diverse community of professionals.”
The old name, InfoComm, no longer reflected the growth and change in the AV industry that AVIXA strives to represent. Audiovisual technology has expanded to new possibilities and is more than just information communication. AV professionals now offer more services, and AVIXA’s membership now includes experiential designers, content creators, IT companies, and more. With a new name, and more focused direction, AVIXA hopes to lead the AV industry into new territory while still maintaining the same support and programming it has provided for the last 78 years.