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Posted by: Paul Weatherhead

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Light-emitting diode (LED) is one of the latest technologies transforming the AV market. To be more specific, new-generation LED technology assisted by high dynamic range (HDR) technology is transforming the market. AV companies that remain current with this rising trend in digital signage will be capable of offering more competitive solutions.

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High-quality LEDs are influencing AV solutions in several markets, including retail, broadcast and corporate, but it’s difficult to spot genuine HDR LEDs from LEDs claiming HDR-like capabilities. Knowing what makes for high-quality LEDs will not only help your company make better decisions regarding the technology, it will provide insight into exactly how LED solutions are changing the AV market.

Adaptive Displays for Greater Customer Engagement

Digital signage has become a fixture of the cityscape. When you’re hustling and bustling through a city center, though, which advertisements hold your attention the longest? Most likely, it’s the ones with the most clarity and vibrancy—the ones that offer imaging that’s almost lifelike.

LED with HDR capabilities is able to deliver such imaging because it can adapt its displays to a wide range of different environments. Dynamic peaking is one such capability; it allows for on-screen content to adjust itself to different environmental settings and grayscale ranges. For Samsung LEDs, which are known for their HDR tech, for instance, LED displays have maximum brightness levels that are almost double that of standard LED displays.

What does dynamic peaking mean for retail AV? It can help you differentiate signage from the sea of ad screens customers pass by on a daily basis. While regular LED ads might blur together on an overcast day, HDR LED ads will pop, catching the customer’s eye easily.

One study in 2015 by the Outdoor Advertising Association of America (OAAA) noted that 74 to 89 percent of customers recall digital ads they have seen. Most likely, the ads they remember the most are the ones that can deliver their message the most clearly.

Colour Management to Ensure Image Integrity

Eye-catching imaging isn’t just crucial for customer engagement. Think about the best business presentations you’ve attended or created. Most likely, the most memorable ones were the ones that had impressive visuals to match the quality of the audio. Your corporate promotional material can be critically improved by high-quality imaging.

Colour management features are essential for true-quality LED displays. What colour management does is expand the RGB range of images so no details are lost in a hazy blur or oversaturated by harsh contrasts in tones. Colour management also implements algorithms that ensure your RGB gradation is kept consistent. A common yet noteworthy problem colour management solves is unnatural reddish undertones in models and broadcasters’ skin on screen.

Moving forward, AV companies will target LED companies that offer products that feature colour management features, as they are vital for lifelike imaging. These features are also easy to use in order to customize and configure solutions.

Scene-Adaptive HDR to Adjust Pixel Pitch

LEDs should also be judged according to their scene-adaptive HDR capability. This is a capability that helps push content consistency further. Whether your technicians are focusing on the corporate market or the home market for AV solutions, clients are going to want LEDs that display consistently. Inconsistent pixel pitch can deform and ruin an ad’s messaging or a home theatre’s overall experience.

Scene-adaptive HDR is similar to colour management—it can identify and correct visual irregularities that prevent an audience-friendly presentation. Scene-adaptive HDR accounts for badly aligned LED tiles, scalability, and peak brightness without glare. This feature will likely determine how long your customers are willing to engage with your signage.

Keeping up on trends like LED helps an AV project manager make the right decisions regarding hiring freelancers with the right skillsets. We hope this blog helps you determine which LEDs are truly capable of delivering consistent solutions.

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Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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