You have probably noticed in recent years how much digital signage has improved in quality. You have also noticed, without a doubt, how much more digital signage is present in advertising strategies (especially if you live or work in a city centre). Many companies, whether they’re commercial or media-based, are smart for utilizing this cutting-edge broadcast technology. A recent study has stated that 75 percent of respondents can recall digital signage they’ve seen even after a month’s passing.
AV companies should seriously consider offering digital signage installation. Not only is it a lucrative market, with clients needing solutions in several sectors, the technology is one that is bound to stay relevant for a long time.
Before you can expand your services, however, you need to ensure you have a good grasp of digital signage trends—check out our guide below to do just that!
LED Is Where It’s At
Light-emitting diode (LED) displays have replaced liquid crystal displays (LCD) as the dominant component powering digital signage technology. Although LCD has a higher resolution than LED displays and can be easily viewed at close range, LCD is tricky to implement for large-format advertisements or news broadcasts. The reason for this is LCD is more fragile and heavy as you increase the size, leading you to have to install multiple tiled LCDs, lending to content looking like a grid.
LEDs don’t require as much infrastructure during installation, as a large-format display is comprised of columns and rows of LED packages. Since LED operates via backlight through tiny liquid crystals, the displays are brighter than LCD, can be viewed in nearly any ambient light conditions, and are easy to see from afar. LEDs are ideal for both indoor and outdoor displays, which is why they’ve become the go-to solution for competitive businesses and media outlets.
HDR Brings LEDs to the Next Level
Samsung and other high-quality LED manufacturers have combined high dynamic range (HDR) imaging technology with LEDs to further the quality of their displays. Features like dynamic peaking, colour management, and scene-adaptive HDR allow for LEDs to reach maximum brightness that’s nearly twice as powerful as their usual capabilities without sacrificing clarity of image and optimizing hue contrasts.
When you make decisions on what LEDs to use in digital signage installations, make sure the LED technology you’re choosing includes the above-mentioned HDR features. Any company offering “HDR-like” LED is dubious at best unless it possesses those features. LEDs with those qualities go a long way to successful digital signage installations.
Your clients will want lifelike imaging that catches their potential customers’ eyes effortlessly. Make sure your company is utilizing the latest technology in the AV industry because it will pay off in beautiful solutions that will boost your reputation and client attraction rate.
Who You Should Target for Digital Signage Solutions
So, you have a good idea of what to look for regarding high-quality solutions for digital signage. Now what? Well, you need to make certain your company’s online marketing campaigns aren’t off target. The digital signage market may be slated to exceed $14 billion in USD by 2020, but unless you know which clients can get you a sure foothold in that market, you won’t be getting a cut of that astronomical profit.
There are three major sectors you should target: retail, broadcast, and corporate.
- Retail advertisements will be looking for both indoor and outdoor solutions and at various size formats.
- While broadcast may be looking for similar solutions to retail, it’s more likely that theirs will be focused more on large-format displays for outdoor environments.
- Corporate will want similar signage to retail but might focus more on indoor solutions for business presentations and informational displays.
Now that you’re all set to offer digital signage installation, make sure your AV company can find and hire the freelancers it needs to get the job done!