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AV Project managers, you know the tremendous worth of your clients’ projects and the true cost of a bad hire. The integrated systems you’re assigning AV freelancers are complex and expensive solutions that require expert installation skills. Hiring AV talent that can guarantee safe and timely implementation of technology is paramount to delivering above and beyond a clients’ expectations.

Fortunately, there’s a new online program from InfoComm that can help AV project managers verify technicians’ abilities early in the recruitment process: installation microcredentials. InfoComm’s AV industry experts have devised a set of courses that AV technicians, both veterans and newbies alike, can complete to refresh or gain vital installation skills. AV project managers who make use of installation microcredentials will no longer need to wonder if technicians possess the necessary hard skills to complete AV plans.

Affirm Practical Experience at a Glance

One of the key elements of the installation microcredentials program is its digital badges feature. Whenever an AV technician completes a course, they will attain a digital badge that can be displayed on LinkedIn, your resume, or an online freelancer marketplace like AV Junction. Being able to display such a badge offers a visual affirmation for AV project managers that an applicant is certified for essential skills.

Often during the hiring process it’s tricky to determine whether a candidate is stretching the truth about their hard skills. With the gig economy on the rise, it’s only natural that some candidates who are pressed to find work, especially during a slow season, might tweak their resumes to appear more attractive. There are also newbie freelancers who might rely on your project to give them the practical experience they need. Installation microcredentials give managers a way to verify a freelance technician’s skillset quickly.

Designed by Industry Peers

The digital badge of a microcredential holds a lot of weight since it’s taught by industry peers. Managers can take solace in the fact that freelancers who display microcredentials have been taught by AV professionals. New technicians who pass through the program will be able to confidently demonstrate basic skills learned, as they have had to submit video or photo evidence of hands-on assignments for approval.

A previous problem of e-learning has been the lack of required practical assignments. Often online courses will offer only optional practical exercises. The result in these instances is that technicians have all the theory, but didn’t have to put their knowledge to the test. Installation microcredentials force new technicians to flex their integration skills and practice them before being hired on their first AV project.

Building Trustworthy Relationships

Microcredentials give project managers peace of mind when it comes to hiring trustworthy talent. Installation microcredentials were designed specifically to let new technicians hit the ground running. Technicians that have the digital badges of the program have successfully proved their competence. It’s invaluable to onboard freelancers who you can trust to get the job done well and on time, especially in situations (they happen every year) where your go-to team of technicians isn’t available.

There’s been discussions in recent years of “what’s killing the AV relationship” (or, at least, compromising the integrity of it). A large part of what’s been putting strain on the relationship between managers and freelancers is the desperation of brought on by the gig economy. There are a lot of new technicians out there who need jobs and they need jobs fast, but who haven’t taken the time to master the basic techniques. Managers also fall prey to a similar desperation: they all need technicians yesterday for time-sensitive AV projects.

Installation microcredentials offer a way to restore balance to the AV relationship by offering a way to verify skills and boost new technicians’ confidence. Moving forward, microcredentials will be a reassuring seal of approval AV project managers can count on to ensure the success of projects.

Microcredentials, however, are just one of the many ways freelancers can broadcast their skills, specified knowledge, and certifications. Look at the whole picture: when you evaluate certifications in addition to experience and ratings, you’ll be sure to find the best talent for your AV projects.


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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