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Posted by: Paul Weatherhead

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Since the rise of the gig economy, audio-visual (AV) companies have experienced difficult challenges in adjusting to how they source talent and keep work flowing during all seasons. This problem isn’t unique to AV companies and their industry, but more so than some sectors, such companies thrive on a steady roster of both internal and external hiring. AV companies also have the added pressure of making sure they are garnering a continuous stream of projects to work on.

Luckily, there are a few ways that AV integrators can keep the ball rolling and avoid stagnant periods with little to no project work. Read on for some efficient strategies to keep your schedule fully booked.

Become More Flexible with Your Talent

AV companies are often wary of being too reliant on hiring freelance technicians, programmers and the like, but there’s much more reward than risk involved in doing so. Only relying on your go-to talent guarantees slow periods for your company, as your go-to people might not always be available for your most current projects. As with many things in life, your company needs to strike a balance between relying on full-time employees and outsourcing work to qualified freelancers. 

Hiring more freelancers does wonders for your flexibility, allowing you to take on more projects with freelancers complementing your in-house team. A huge upside of the rise of the gig economy is that there are systems and apps being put in place to help you locate reputable freelancers in the field! One of these systems is AV Junction, a place where you can look for qualified freelancers. Programs such as Infocomms microcredentials offers project managers confidence in their hiring decisions knowing the freelancer possesses the right skills for the job.

Balance Internal and External Talent for More Resources

Hiring more freelancers also frees up more resources for AV projects, which are becoming costlier as integrated technologies become more advanced. Think about it: is it feasible to onboard 10-15 new employees, meaning an expanding overhead for the entire business year? While you certainly shouldn’t do away with internal hiring practices, the rise of the gig economy means there’s new ways to smartly balance AV companies’ budgets.

Having more freelance talent on your team means you can hire with specific projects in mind without worries about ongoing costs after those projects are completed. Online markets for AV freelancers are growing online as well, with a rating system in place so that you can accurately judge the quality of talent allocated to special projects that need extra care.

When you’re able to effectively balance your internal and external talent, you have more resources at your disposal to take on more long-term projects as well.

Take on International Projects

Have you considered the possibility that with better resources (both talent-wise and financially) you could take on international AV projects? Sometimes the key to beating a slow period of sales is to market more broadly. Digital transformation is widespread and will continue to be a disruptive thorn in many businesses sides, and even if there aren’t many projects available in your company’s local market, there’s bound to be companies further abroad that need your services.

AV is not just a fancy way to deliver meetings and conferences anymore; it’s vital to facilitating international networks and distance work, amongst other things. Businesses and organizations of all kinds need your AV company to make their operations thrive. By allowing yourself to cast your net wider, you gain multiple opportunities to land a steady workflow.

There are AV freelancers out there that are willing to travel to international worksites, and being able to tell future clients that you’ve successfully handled international projects only increases your attractiveness. The bottom line is that diversification is the name of the game when it comes to avoiding slow periods.

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Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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