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Posted by: Paul Weatherhead



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Audio & visual technicians face a tough choice in today’s market when it comes to whether they should go the freelance route or not. The trepidation felt before that potential leap of faith is as real as can be. The decision doesn’t need to be that daunting, however.

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Nowadays, freelancing is no longer as scary as it seems. There’s more infrastructure in place than ever for audio & visual technicians to thrive as freelancers in the industry. What’s more, freelancing these days may actually be your best bet for advancing your career in AV.

If you want to find out the key reasons you should consider taking the plunge into the world of AV freelancing, read on.

The AV Industry Is Part of the Global Gig Economy

Let’s get the bad news out of the way first: The days of being able to advance your AV career goals solely through being the go-to audio or visual technician for a business are gone. While you can still make a good living at being the local tech specialist for a couple companies, the marketplace for AV work has become much more competitive and diverse.

Now for the good news: You have (quite literally) a whole world of work opportunities when you freelance. The AV industry is part of the global gig economy because both North American and international companies have recognized the significance of having a strong technical infrastructure.

In Canada alone, an estimated 45 percent of the workforce will be self-employed by 2020. There’s almost zero chance of experiencing a slow season as a freelance technician.

Manufacturers Have Made Training Programs Affordable and Flexible

Since the gig economy has become the new norm, well-known AV manufacturers like Crestron and Extron, and associations like AVIXA and CEDIA, are offering training programs. Many of these manufacturers have recognized the need for technicians to have access to affordable and flexible training options. Instruction is given via an online series of videos or in-person classes, so technicians can set their own pace.

These training programs are aimed at technicians at every level of experience and offer certifications in the form of digital badges, which can be displayed on profiles and in e-mail signatures. Many of these training programs are in partnership with AVIXA as well, allowing experts to renew their CTS status.

Industry manufacturers and associations understand that technicians in the gig economy have demanding schedules with multiple projects on the go. To that end, they designed their training to accommodate a freelance lifestyle.

There’s a Dedicated AV Freelance Marketplace

The beauty of freelancing in the AV industry is that the whole process of doing so has become more streamlined. You don’t have to chase after the work you specialize in anymore. Instead, you can access an online marketplace dedicated to matching you with multiple job listings within the industry.

Setting up a profile, which can be up within a couple of minutes, on such an online marketplace connects you straightaway with hundreds of potential buyers. There are also tools for invoicing and reporting, and a mutual rating system. The infrastructure for running your freelance AV business is already in place; all you need to worry about is building a track record with buyers and letting your skills and reputation speak for themselves.

Freelancing for audio & visual technicians no longer has to be an arduous gamble for success. You can focus on landing the types of gigs you excel at, with the infrastructure in place to keep your business secure.

When you’re a freelance technician, steady work is at your fingertips.


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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