As an AV freelancer, networking effectively is key to how you land more gigs. You won’t be getting too far with networking, however, if the contacts you make at companies don’t know your skills and certifications.
For a while now there’s been a trend of freelancers not showcasing their hard-earned certifications online. Whether it’s due to the hassle of scanning and collating their certificates into easy to access formats like JPEGs and PDFs, or not having a streamlined way of displaying these documents on their job profiles, AV freelancers often neglect to showcase their skills. This bad habit can prevent you from garnering more work!
Employers (AV companies) are looking for these certifications. For one, they want to see that you have the particular skills. What’s more, certifications demonstrate your dedication to your trade and the pursuit to learn and advance in the industry.
We know that these certifications can be expensive, so show them off! What’s the use in letting them collect dust in the drawer, or tucking them away in a folder on your hard drive?
With the above in mind we decided to put together five tools and strategies that make it easy to showcase your AV freelancer skills confidently. Especially if you’re a newly certified technician, you’ll want to read on for these tips!
1. Installation Microcredential Badges
The thing about today’s busy gig economy and the online job market is that HR departments are overwhelmed with the sheer number of candidates available out there. But you can become a contender for projects if you take online credential-boosting courses and earn digital badges.
When you display your credentials on your job profile or e-mail signature, it’s like a beacon of practical experience for project managers and recruiters.
2. Set up a Profile with an AV Freelancer Platform
Despite the amount of time you think it might take you to upload your certifications, it’s absolutely worth doing so. Especially now that there are online marketplaces dedicated to AV professionals (both buyers and sellers) available. Such marketplaces have easy-to-set-up profile pages that allow you to showcase your skills, experience and certifications to an AV audience that truly appreciates them.
The effort it took for you to earn those essential certifications as an AV freelancer shouldn’t go to waste. The key to success in today’s gig economy is to be as visible to potential clients as possible. With an AV-specific marketplace you not only have a captive audience, it’s the only audience that matters to your line of work.
3. Take Advantage of Mutual Rating Systems
AV-specific marketplaces also have a rating system that helps to ensure fair treatment, a trait all AV jobseekers should look for in their clients. The way it works is simple: for every job you take on, you will rate your client and they will do the same for you in return. For every successful project you complete, your aggregate rating will increase.
Building a reputation as one of the best audiovisual professionals is another way to showcase your skills. When you come highly recommended and there’s a visual marker on your profile to prove your track record with clients, this can only attract more jobs.
4. Attend Industry-Specific Tradeshows and Conventions
Another way you can showcase your skills is by networking at AV industry tradeshows and conventions. Professionals of all sorts attend these events and you can not only get some great networking in, you can be an exhibitor, too. InfoComm’s annual tradeshow, as well as the ISE Annual Tradeshow, the largest show in the world, are perfect examples of this.
This way of showcasing your skills is particularly useful for AV freelancer veterans who want to gain more notice. Those attending your exhibit will see your skills firsthand.
5. Consider Being a Consultant on the Side
If you’re a knowledgeable veteran, don’t hesitate to offer consultation. Sometimes you need to get more direct about showcasing your skills for them to be noticed.