For a hardworking freelancer in today’s booming gig economy, roadblocks are more than frustrating, they’re confounding. Why do such dynamics happen when companies are actively seeking out AV solutions for their digital transformation brands? The answer is simpler than you might think.
Freelance AV technicians need to work hard to keep their own brands updated and relevant in this fast-paced industry. Find five tips below to help you advance your brand, and by extension, your career.
1. Optimize Your Networking Techniques
While you might be good at networking in the AV industry, you might not be streamlining your marketing efforts enough. Proficient networking in this industry means being able to target as many AV project managers as possible, not just marketing your expertise to as many companies as possible.
You need to showcase your skills as an AV technician to an audience that’s specifically interested in hiring for those skills. Host your job profile on an AV freelance marketplace and find multiple updated listings for jobs in your field. These listings are posted by AV project managers who could become key references for you in the industry.
Once you’ve established yourself on an AV freelance marketplace, you’ll get steady work, which leads to our next tip for advancing your career.
2. Build up Your Portfolio
Your attraction rate as atechnician is as much tied to your networking as it is tied to your relevant experience. Buyers are driven to hire AV technicians who have a great track record of completing AV projects for several companies, but they also want technicians who have concrete proof they are worth their salt in certifications.
Fortunately, AV freelance marketplaces and industry manufacturers are offering more tools to facilitate at-a-glance confirmation of certifications. AV freelance marketplaces have an easy uploading function for you to display any certificates you might have earned, and manufacturers are offering digital badges that are easy to spot and can be used both on your job profile and in your e-mail signature.
3. Diversify with In-Demand AV Niche Skillsets
While you might have started out as atechnician who specialized in programming or installing specific manufacturer technology, it’s never a bad idea to diversify your skillsets. Your career advancement might be stagnating because you haven’t diversified, in fact.
The AV industry is always evolving and it’s apparent that project managers are seeking multi-talented AV technicians, especially considering one of the biggest trends for 2018 is the convergence of IT with AV.
Manufacturers like Bright Sign and Biamp, who are industry experts in 4K OLED digital signage and audio design respectively, offer affordable and flexible training both online and inperson. Associations like CEDIA give you the means to become a specialist in home AV systems as well. These skills are indemand, which will make you a sought-after candidate.
4. Gain a Reputation for Meticulous Administration
You might not think it, but proper and timely invoicing and reporting could be pivotal in advancing your career. Many freelance technicians are gifted with onsite skills but are lacking in how they handle their administration.
When you don’t invoice or report milestone work on time, this causes trouble for project managers. They struggle to keep operations on track and clients happy. Not to mention, numerous misunderstandings occur when you invoice late and expect payments fast.
AV freelance marketplaces have easy-to-use communication tools for invoicing and reporting. Make it your policy to keep the lines of communication open and clear. Project managers will highly recommend these qualities to their peers.
5. Let Mutual Ratings Keep Accountability in Check
Finally, consider using AV freelance marketplaces for their mutual rating systems as well. Your career will take off when you can impress project managers and have a tangible rating for your hard work on your profile. Mutual ratings also keep both you and project managers accountable.
Follow these five tips and give your career advancement a boost.