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Posted by: Paul Weatherhead



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One of the most nerve-wracking moments of any AV project manager’s career is realizing that your go-to team of technicians is currently unavailable. If you don’t have effective hiring strategies, your company will have trouble regaining momentum with its client base.

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The good news, however, is that there are hiring strategies that are robust enough to protect you from slow periods. These strategies all involve one key factor though: hiring AV freelancers for your audio video solutions. The gig economy is the new normal, and your company should take advantage of the wealth of talent specializing in audio video solutions.

Read on for three ways you can find enough freelance technicians to banish slow periods.

1. Focus on an AV Freelance Marketplace

While you could cast your net wide and conduct a hiring campaign across different platforms, it can be a high cost in both time and money for little return on investment. That’s because, while online job marketplaces are convenient for discovering many “potential” candidates, there’s no guarantee you’ll find several proficient technicians who specialize in audio video solutions.

Focusing on an AV freelance marketplace might seem like putting all your eggs in one basket, but it’s anything but. There are numerous advantages to using an industry-specific marketplace, including a global market of AV technicians at your fingertips, functions to search for technicians with specific certifications and experience, and a host of tools for creating streamlined work order contracts and giving feedback. Not to mention, there’s an excellent mutual rating system that’s hailed as the Uber of the industry.

2. Network with Freelancers from Abroad

With an AV freelance marketplace as an available option, you can leverage the power of hiring internationally. Sometimes, the key to avoiding the slow season is to engage with clients that are outside your local area. When you can guarantee those clients a star AV team by hiring via a platform with tools for contracting and project management, you’ll be able to expand your client base and garner an international reputation for your company.

Your company should always be of the mindset that companies around the globe are both seeking and welcoming digital transformation. When you network with freelancers outside of your usual service area, you’ll become one of the go-to companies for audio and video solutions that improve digital transformation.

3. Benefit from Referrals

This last strategy is a side effect of playing your cards right when hiring and managing highly skilled technicians. If your company has a strong reputation, your clients and peers will recommend your company as a great organization to work for. The AV industry’s foundations are built on successful branding and professional networking, and once you’ve established yourself as a great AV company, you’ll attract talented technicians. You’ll also have a good base of contacts that you can request referrals from.

Your company can benefit greatly from professional referrals. Your hiring process will be much swifter when you can readily affirm a candidate’s relevant experience and certifications from previous buyers.

With these three hiring strategies, your company will find and hire freelancers with ease. What makes these strategies so effective is approaching the hiring process from an informed standpoint on how most AV technicians work these days in the industry.

Accessing a platform full of industry specialists and qualified hopefuls does wonders for your recruitment efforts. If you do this while keeping your company branding strong, you will keep the wheels of progress set in motion for audio video solutions.


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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