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Do you find that as of late your AV company is struggling to take on new projects because of staffing issues? This situation is a common one a lot of AV project managers deal with on a regular basis. The gig economy is having a major impact on HR efforts in many industries, with the traditional focus on career development shifting to skill development for candidates and recruiters.

The beautiful thing about freelance work becoming a staffing norm is that there are more than a few ways AV project managers can garner more worker flexibility. Read on to find out three significant ways that leveraging the gig economy can solve your staffing woes!

1. Hire More Freelancers

AV project managers reading this first strategy might initially hesitate at this seemingly counter-intuitive statement. Why hire more people when resources are currently stretched thin? The answer lies in decreasing the yearly overhead for your company. When you bring more freelance technicians and programmers onboard, you have an expanded staff only for the duration of the projects they are hired for.

Often AV companies find that slow work periods happen because their permanent staff might already be caught up in current project work, or their go-to freelance specialists are on contract with other AV companies during a busy season. Hiring more freelancers solves this understaffing issue in addition to shrinking overhead costs related with permanent staffing.

Don’t be afraid to hire new freelance technicians. Newbies are coming much more prepared nowadays, with programs like Infocomm’s online certifications to cover the essentials and allow technicians to develop specialized skills. New technicians also prefer freelance, since it gives them a great way to work multiple short-term projects and build their reputation.

2. Offer Fixed Price Contracts and Utilize Payment Preference Tools

Hiring more freelancers with fixed price contracts also keeps costs competitive and fair for both parties involved. And if you use online tools that make work contracts and payment terms convenient and transparent, meaning you’ll have no misunderstandings about milestone work/payments. If you hire your freelancers from an AV freelance platform, you’ll be able to receive updates regularly throughout the project and ensure that project work is completed on schedule and per requirements.

There are also functions on AV freelance-specific marketplaces to set your payment preference per project posting. You can ask specifically for fixed price, hourly, or a mix of both and attract the attention of specific freelancers. You can also have your project posting open to receiving multiple quotes, encouraging freelancers to negotiate a price that works best for them and you. Receiving multiple quotes gives you the ability to compare and analyze quotes for the best fit for the project in question and your company’s resources.

3. Take on International Projects

So, you’ve got a way to increase staffing flexibility via hiring more skilled freelancers. That’s great! Now is the best time to consider hiring freelancers not just for local region projects, but projects across North America. A lot of freelancers are looking to expand their network and brand, and will be open to working on projects abroad.

This strategy is highly recommended for your improving your AV company’s brand. Distributing skilled AV talent to more global projects bolsters your reputation as an AV company that completes quality work both locally and internationally. Utilizing an AV freelance platform means you’re assured skilled technicians and programmers with a visible track record of successfully completed projects.

In short, hiring more freelancers gives you more flexibility for taking on more projects without having to sacrifice resources. Not to mention you won’t have to worry if your permanent staff is reduced because of vacations/sick leave, or your go-team is unavailable for critical projects. Slow sales periods be gone!


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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