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Posted by: Paul Weatherhead



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Savvy AV project managers like you already know what it takes to catch the attention of sellers on the market. Being able to display and demonstrate a variety of certifications, having strong recommendations from past clients, and networking (both online and offline) are all ideal signs for potential hires. But what does it take to ensure your hiring practices are on par with the best audio visual companies?

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If you want to land top talent like the best audio visual companies, you’ll need to think about the traits that define great technicians. If you look at enough highly successful AV companies’ brands, you notice that a pattern emerges with regard to the technicians that make their AV solutions possible.

Keeping the above in mind, check out below for the three traits we noticed the best audio visual companies look for in their techs!

1. Proficient Communication Skills

We’ve spoken previously on the importance of customer communication for AV project managers. Communication is arguably the foundation of every successful AV solution your company will design and integrate because it’s the process that makes goals transparent and keeps performance levels high. Successful communication is a two-way street, however, requiring techs to be just as engaged and transparent as AV managers are with feedback. 

The best audio visual companies make proficient communication skills one of their top priorities for their techs. They’re aware of how much is at stake if communication fails. Not only will goals and expectations be unclear during project management, but a lack of communication will also lead to poor customer service, which ultimately hurts your company’s brand. 

So, be certain to assess candidates’ communication skills during their interviews.

2. Relevant Project Experience

While techs do need to be diverse in their range of skills and certifications, a more important trait for top AV companies is whether techs have a proven track record of performance. As an AV project manager, you need to be assured your projects are being handled by freelancers who have completed similar projects before. This principle applies to both project scope and customer service. 

Consistent performance is a major contributor to successful AV companies’ brands. When your peers and your clients can easily distinguish what solutions to expect from your company and the techs involved with those solutions, your brand’s identity gains authenticity. 

That’s why the best companies in the field prioritize technicians who can deliver high-quality, replicable solutions. When you’re hiring next, make sure you take a good look at how consistent a candidate’s relevant project experience is with your company’s projects.

3. Big-Picture Thinking

Lastly, the best AV companies are concerned with whether their techs are innovative problem solvers. Being detail-oriented isn’t necessarily a lesser trait than big-picture thinking, especially in AV where many systems are complex and require meticulous planning and installation.

However, to deliver high-quality, AV-driven design solutions that account for the steady progression of digital transformation, techs must be able to think outside the box.

Most of the technological innovations that we’ve seen in recent years are the result of big thinking. The best AV companies know this for a fact and have made waves at recent tradeshows because of it. One particular example that comes to mind is projection company disguise’s (formerly d3 Technologies) decision at Live Design International (LDI) 2017 to demo its future products instead of just its latest line of gx range projectors.

The demoing strategy took into account that AV as a field is always forward thinking. Disguise’s grand overview of where its company’s solutions fit into the context of an ever-evolving market attracted major attention at LDI 2017 and also garnered the company an award for its debuting gx2 projection platform.

These three traits are key to hiring AV technicians who will make an impact on your company’s brand. Actively seek them out in your potential hires.


Paul Weatherhead

Paul Weatherhead

Prior to founding AV Junction Inc., Paul worked for a tier one AV systems integrator in an operational management capacity for 10 years. His knowledge and experience have helped him oversee hundreds of system integration projects in a variety of industries. Paul’s leadership skills as matched by his sense of humour and easygoing nature. When he’s not at work, you can find him outdoors, exploring new places or spending time with family and friends.

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